Displays
What the client points at.
Counter charts, booklets and boards. A shade nobody can see is a shade nobody books.
Booklets
The one that travels with the tech.
A booklet fits in the drawer and opens on the table. The counter board stays where the client waits.
See Booklets
A display is a product, not a freebie.
It is the only thing on the counter that sells everything else on it.
- 01
Board or booklet
The board stays where the client waits. The booklet travels to the table with the tech.
- 02
Show the finish
Cat eye and chrome do not read on paper. Those need a tip display under a light.
- 03
Number every tip
The number on the display has to match the bottle on the shelf, or the booking goes wrong.
- 04
Stock behind it
Never display a shade you cannot pull. Matching duo and trio keep it consistent.
- 05
Refresh by season
A chart with last year's shades on it tells the client you are behind.
Displays are ordered through your distributor.
Ask them what is current for the season, and which charts match the shades you already stock.